Catalog Design
New York: Sweet's Catalog Service, a division of F. W. Dodge Corporation, 1944. 4to (210 x 150 mm; 8¼ x 6 in.). 36 leaves, unpaginated. Original printed boards, yellow endpapers, spiral bound. Pale marginal dampstain at end, light soiling to boards. Item #400755
FIRST EDITION. A scarce survival, and an important work from two of the great pioneers in the fields of information design and information architecture. "For a wide range of American businesses, Sutnar developed graphic systems that clarified vast amounts of complex information, transforming business data into digestible units. He was the man responsible for putting the parentheses around American telephone area-code numbers when they were first introduced" (AIGA National Design Center).
“An émigré to America in 1923, Lönberg-Holm was a fundamental correspondent with prominent European architects and their modernist counterparts in the U.S. Beginning in the late 1930s, Lönberg-Holm was the Director of Research for Sweet’s Catalog Service, a division of F. W. Dodge Corporation in New York. Then as now, Sweet’s was a clearing house for trade and industry catalogs selling common and arcane building, plumbing, electrical, and other construction supplies, to architects, contractors, and craftsmen" (Steven Heller, The Graphic Design Reader, 1999). .
Price: $2,500.00